April 22nd, 2020 | 7:30am – 5pm TCF Center, 1 Washington Blvd, Detroit, MI 48226 

Agenda Rev Up 2030 Main Event: 7:30am – Noon CADIA Career Fair: 1pm – 5pm Diversity and Inclusion 101: 1pm – 3pm 

• Registration and light breakfast begins at 7:30am • Event begins at 8am • Lunch will be on your own

Rev Up 2030 will feature industry experts, panel discussions and case studies in Diversity and Inclusion, with topics that include:

  • Finding, Attracting and Developing Talent
  • Cultural Awareness: What You Need to Know
  • The Importance of D&I “Allyship” 
  • Career Advancement Tips 
  • Company D&I Success Stories

New for 2020 CADIA is partering with SAE this year to hold our Rev Up 2030 event inside the 3 day SAE World Congress event!

Rev Up 2030 will offer an optional break out: Diversity and Inclusion 101 and an afternoon Career Fair, along with an optional curated visit to the SAE Show floor.

  • Early Bird Registration is $175 and ends on February 14th 
  • Regular Ticket Price is $195 
  • CADIA members – check your email for your discount code 
  • Discounts available for blocks of 10 or more – email to arrange.  

All registrants receive complimentary attendance to all of the SAE meetings, events and exhibits for the duration of the World Congress. This includes a not-to-miss Automotive Leadership Summit and more than 800 hours of technical sessions! 


The automotive industry has responded to the change or die call. The need for sustainable solutions in mobility, combined with technological advances have produced the biggest revolution since the industry’s creation.  

Top leaders know Diversity and Inclusion are the keys to unlocking innovation and creativity for competitive advantage in a global world with a shifting demographic landscape. Diversity and Inclusion is now a business imperative!  

Millions of dollars have been invested in Diversity and Inclusion strategies and company-sponsored initiatives to increase the number of diverse leaders, attract and retain top talent in the automotive industry… ...and many of those initiatives have failed.  

But we’re on a mission to change that!  

By being a champion for diverse talent, driving systemic change and supporting leadership committment, CADIA seeks to double the number of diverse leaders in this dynamic industry by 2030

We’ve designed Rev Up 2030 to equip: 

  • Diversity and Inclusion Champions with best practices, insights and relationships to drive change inside your organization and your company.
  • Individuals with the practical tools, insights and guidance to forge a powerful career path and claim a position of leadership wherever you are. Too many competent, capable and intelligent people are playing small. YOU have so much more to offer the industry -- our industry needs you!  

Check out our highlight reel from last year’s Rev Up 2030 2nd annual event!

Please Note: the deadline for registration is April 22nd, 2020 at 11:59AM ET  


This premiere event is designed for company D&I champions and advocates, diverse professionals and anyone interested in learning more about D&I in the industry.  

Take-aways will include: 

  • Practical application of D&I essentials at the organizational level.  
  • Key insights for inclusive leadership. 
  • Practical tips to support the advancement of women and diverse talent in the industry. 
  • Individuals will learn how to “Rev Up” their careers and organizations by gaining insight into personal and career growth and development.

Rev Up 2030 is the premier event for organizations and individuals in the automotive industry who want to make meaningful connections, learn from peers and engage with brilliant leaders to gain the insights they need to advance their careers, foster inclusion and drive equity within their organizations. As a result, seating is limited. Don’t miss this opportunity to reserve your spot.


Please Note: the deadline for registration is April 22nd, 2020 at 11:59 AM ET  


Rev Up is sponsored by the Center for Automotive Diversity, Inclusion & Advancement (CADIA), a nonprofit organization dedicated to doubling the number of diverse leaders in the automotive industry by 2030 through organizational evolution. 

Our corporate members receive resources required to champion diverse talent, support leadership commitment and to drive system change. 

Our inividual members receive practical tools, mentoring and guidance to forge a powerful career path that will position them for leadership positions with power and influence. 

We will achieve our mission of doubling the number of diverse leaders in the automotive industry by creating a diverse pool of candidates, fostering inclusion for real change and sharing best practices, resources and research across the country.  

Thank You to our Generous Sponsors!


Cheryl Thompson is the founder of the Center for Automotive Diversity, Inclusion & Advancement (CADIA), an organization focused on supporting the Automotive Industry in developing and executing Diversity and Inclusion strategic initiatives for competitive advantage. CADIA’s leadership development programs focus on supporting women and diverse talent in the automotive and manufacturing industries by working with them to overcome the unique obstacles and roadblocks they face in building substantive careers paths that integrate with their personal lives.  

A veteran of the automotive industry, Cheryl has over 30 years of experience at Ford Motor Company and American Axle and Manufacturing in positions ranging from skilled trades, operations, engineering and global leadership.  

She is trained in career and leadership coaching, and is Six Sigma trained and certified as a Black Belt. Cheryl has been recognized as a 2019 Influential Women in Manufacturing Honoree, a 2019 Corp Magazine Salute to Diversity award winner, and is the recipient of two Diversity and Inclusion Awards from Ford Motor Company.  

A sought-after voice and speaker in the automotive, manufacturing and aerospace & defense industries, Cheryl has performed keynote addresses, workshops and breakout sessions for a number of companies and events, including TEDx Windsor, Women in Manufacturing (WiM), the 2018 American Automotive Summit, and Society of Women Engineers (SWE).  

REV UP 2030:

April 22nd, 2020 | 7:30am – 5pm

We can't wait to see you there!